The Netflix viewing platform had not communicated on the number of its subscribers in France for two years. In an interview with the Journal du dimanche on July 9 , the co-CEO of the American streaming group, Ted Sarandos, reveals that more than ten million households in France are now subscribers to his service, compared to 6.7 million in 2020. , an increase of almost 50%.
“One household represents five accounts, so the number [of users] is even higher ,” he said. “We have 222 million subscribers worldwide ,” recalled the leader of the American giant, who lost some for the first time this year, after a long period of uninterrupted growth .
The manager recalled that the firm was working on the “global” launch of a new cheaper offer with advertising, “the date of which has not yet been set” , and on a “new billing system” for sharing words. outmoded.
Asked about the reasons for his presence, Monday, July 11, at the “Choose France” summit , established by Emmanuel Macron, Ted Sarandos underlines Netflix’s status as a “great exporter of French culture” , illustrated by the “planetary successes” of the series Lupine or from the film Without Respite , with Franck Gastambide.
In addition to the investment of 200 million euros in French creation, “we are launching an incubator which will bring experienced screenwriters and emerging talents to work together, under the leadership of Hollywood showrunner Neal Baer (Emergencies and New York Judicial Police) “ , he added, referring to “thirty apprentices in France” on house productions in 2021.
Despite the signing of an agreement in January on the media chronology, which allows Netflix to broadcast films fifteen months after their theatrical release, against thirty-six months previously, its boss still considers this “unsustainable model” , preferring a delay of “a few weeks” .
Asked about a possible investment in television sports rights, he felt that this was not in the “interest” of the platform, “given the explosion in the amount of these rights”.