Nicotine Pouches Market Size is expanding; will surpass $22 billion mark by 2030

Owing to a continued increase in demand, the global nicotine pouches market size has been expanding steadily over the last 5 years and is expected to surpass a whopping $22 billion by 2030 at a CAGR of 35.7% from 2022 to 2030.

People around the world are increasingly getting aware about nicotine pouches and their ability to help those who wish to quit smoking. Nicotine pouches offer adult tobacco users satisfying and socially acceptable alternatives to cigarettes, which is propelling demand for such products. Over the last decade, the proportion of men and women who smoke has fallen considerably in European countries due to the rapid shifttoward nicotine pouches. Oral nicotine pouches, whether tobacco-based or synthetic, are becoming increasingly popular among consumers.

Tobacco-derived nicotine pouches accounted for the prominent share in 2021, but demand for synthetic nicotine pouches is expected to expand at a rapid pace over the forecast period. A growing number of product launches in this segment is likely to support segment growth.

For instance, in November 2020, 2one Labs Inc. launched non-tobacco-derived nicotine pouches. Next Generation Lab’s patented TFN non-tobacco nicotine is used in the production of 2 one nicotine pouches. Flavored nicotine pouches had a larger revenue share in 2021, while original/unflavored nicotine pouches are predicted to expand at a rapid pace. A high preference for pure nicotine among U.S.-based consumers is driving up sales of unflavored nicotine pouches in North America. Nicotine pouches are available in a variety of flavors, including fruity, minty, coffee and others.The industry is consolidated with the presence of a large number of international players and a few regional players.

Some of the highlights of the global nicotine pouches market are:

  • Europe accounted for a majority of the revenue share in 2021 owing to the increased manufacturer’s concentration in the region
  • The synthetic nicotine pouches segment is expected to witness the fastest CAGR over the forecast period
  • This can be credited to an increased number of nicotine product launches with synthetic nicotine
  • The flavored segment is expected to account for a significant revenue share by 2030 as flavor plays a vital role in drawing youth to tobacco products, more than 80% of the young population began with a flavored product
  • The offline segment is estimated to account for the largest revenue share in 2021; however, the online segment is anticipated to witness the fastest CAGR during the forecast period
  • Increasing online sales of nicotine pouches in the European countries supports the segment growth

Related Articles

Back to top button